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  • Jun 10

    Experience Communications Helps Launch Software Start-Up in Financial Services

    Experience Communications today highlighted its achievements from working with its client Nomis Solutions. Since Nomis Solutions selected Experience Communications last year for its expertise with financial services and technology, they have worked together to successfully position Nomis Solutions as the market leader and absolute brand in pricing optimization. As a measure of the team’s success, prospects, customers, investors, partners and employees have cited positive media and analyst coverage as one of the primary channels that have made an impact on their impression of and confidence in Nomis Solutions. A case study is available at: Seagate Case Study

     
  • Jun 10

    Experience Communications Recognized By Seagate For Its Contribution to A Successful 2007 International CES

    Today, Experience Communications received a vendor appreciation award from Seagate Technology for its role in the successful execution of an integrated marketing communications program at the 2007 International CES. The annual showcase of the world’s consumer electronics was held in Las Vegas with more than 150,000 attendees. Experience Communications helped drive an integrated communications program for the event. Specific duties included pre-event marketing, e-mail campaigns, website content, event blog updates, company spokesperson and onsite event management. More information on Seagate is available at www.seagate.com

     
  • Jun 10

    Experience Communications Client Cover Story Makes a Big Statement

    Experience Communications’ start-up client, Confio Software, is featured as the cover story in this month’s Java Developers Journal that has a readership of more than 200,000. The article, “The Wait-Time Analysis Method,” was a result of a proactive media relations campaign that allowed Experience Communications to work closely with Confio Software to ensure its key messages were included in the contributed article. The success illustrates how a public relations campaign can lead to big exposure for a small company and significantly raise the awareness for its products, services and solutions. A copy of the article is available at www.confio.com

     
  • Jun 10

    Experience Communications Leads Market Strategy and Product Positioning for International Software Company

    Experience Communications is leading a program to review the market strategy, positioning and messaging of the leading product group for an international software company. The company, that has had a successful business for 20 years, selected Experience Communications for its market knowledge, rigorous analytical process and positioning methodology. Experience has a history of creating positioning for companies and products that is unique, defensible, relevant, easy to communicate and comprehensive to the company and its products.

     
  • Jun 10

    Experience Communications Helps Brand Seagate Storage with Active Storage Tour

    Experience Communications is in Ann Arbor, MI this weekend as part of a stop on the Seagate Active Storage Tour. The national mobile marketing tour which began in January, has traveled throughout the US and Canada, stopping in more than 50 cities. The tour is focused on getting the Seagate brand out to interact with consumers and demonstrate Seagate’s market leadership in the consumer electronics market. Experience Communications is spearheading the integrated marketing program that touches Seagate’s core constituents of consumers, distributors and original equipment manufacturers (OEMs). The stop in Ann Arbor is getting Seagate in front of 110,000 college football fans. The yearlong program has already resulted in millions of brand impressions, the survey of thousands of consumers and creation of direct marketing database for future consumer interactions. The program, which has been featured in Creative Magazine and Corporate Event Magazine, is scheduled to run through the end of December. More information is available at: Seagate Storage and on the tour blog at Seagate Blog

     
  • Jun 10

    Experience Communications Helps Brand Seagate Storage with Active Storage Tour

    Experience Communications is in Ann Arbor, MI this weekend as part of a stop on the Seagate Active Storage Tour. The national mobile marketing tour which began in January, has traveled throughout the US and Canada, stopping in more than 50 cities. The tour is focused on getting the Seagate brand out to interact with consumers and demonstrate Seagate’s market leadership in the consumer electronics market. Experience Communications is spearheading the integrated marketing program that touches Seagate’s core constituents of consumers, distributors and original equipment manufacturers (OEMs). The stop in Ann Arbor is getting Seagate in front of 110,000 college football fans. The yearlong program has already resulted in millions of brand impressions, the survey of thousands of consumers and creation of direct marketing database for future consumer interactions. The program, which has been featured in Creative Magazine and Corporate Event Magazine, is scheduled to run through the end of December. More information is available at: Seagate Storage and on the tour blog at Seagate Blog

     
  • Jun 10

    Experience Communications Client Cements Leadership Position in Decision Management

    Experience Communications announced today that it has successfully worked with its client to solidify its position as the leader in a new category, Enterprise Decision Management. Working with Fair Isaac for more than four years, Experience Communications has become part of a team that is trusted upon for its counsel, strategy and execution of communications programs. This month Fair Isaac is featured as the cover story in the Data Management Review magazine. Experience Communications has led a media relations campaign that has resulted in two cover story profiles of Fair Isaac in Data Management Review over the last two years, They Do the Math and The Art of the Decision in addition other features and product and industry awards in other IT trade publications.

     
  • Jun 10

    Experience Communications Featured in National Trade Publication

    Experience Communications was featured in this month’s Event Marketer Magazine for its contribution to Seagate’s exhibit at the 2006 International CES in January. The four-day event in Las Vegas, NV is the world’s largest consumer electronics show and attracted more than 150,000 attendees and more than 2,500 exhibits. Seagate was one of the companies recognized by Event Marketer Magazine for the brand driven communications messages and integration of the entire marketing campaign. Experience Communications was recognized for its role in leading and executing an integrated lead generation marketing campaign. The article is available online at: Event Marketer

     
  • Jun 10

    Experience Communications Drives Innovative Exhibit at 2006 International CES

    Today at the world’s largest consumer electronics show, the 2006 International CES, Experience Communications’ client, Seagate, will be showcasing the Terabyte Toyota RAV4. Experience Communications led the development of a marketing partnership with another industry leader, Toyota, to create an interactive experience that demonstrates the future of storage. This all-new 2006 Toyota RAV4 was outfitted under the direction of Experience Communications with more than a terabyte of Seagate storage that allows passengers to bring and access content anytime, anywhere. The vehicle and its passengers have on-demand access to thousands of songs, feature-length digital movies, games, and 3-D Navigation. WiFi access through the vehicles rear spoiler, and the three on-board computers networked together are tied into more than a Terabyte of Seagate storage. A case study with pictures of the vehicle are available at: Seagate Case Study

     
  • Jun 10

    Experience Communications Brings Technology Client to the Future of Robotics

    Experience Communications announced today that its client, Fair Isaac Corporation, is participating in the 2005 DARPA Grand Challenge. Experience Communications introduced Team Jefferson to Fair Isaac’s Java-based rules management technology to optimize navigation system of its autonomous vehicle, “Tommy”. As a result of the innovative use of rules technology, a flurry of national and industry media have been interested in Fair Isaac and their Blaze Advisor Business Rules Management Software. Stories, pictures, and details of Tommy have been featured in 100s of print and online media sources that include the Washington Post, MSNBC, the Early Today show, ABC, CBS, NBC, Popular Mechanics, Scientific American, a PBS documentary, Monster Garage, and numerous other local and national publication outlets. More information about the team is available at: Team Jefferson

     
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