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  • Jun 10

    Experience Communications Helps Brand Seagate Storage with Active Storage Tour

    Experience Communications is in Ann Arbor, MI this weekend as part of a stop on the Seagate Active Storage Tour. The national mobile marketing tour which began in January, has traveled throughout the US and Canada, stopping in more than 50 cities. The tour is focused on getting the Seagate brand out to interact with consumers and demonstrate Seagate’s market leadership in the consumer electronics market. Experience Communications is spearheading the integrated marketing program that touches Seagate’s core constituents of consumers, distributors and original equipment manufacturers (OEMs). The stop in Ann Arbor is getting Seagate in front of 110,000 college football fans. The yearlong program has already resulted in millions of brand impressions, the survey of thousands of consumers and creation of direct marketing database for future consumer interactions. The program, which has been featured in Creative Magazine and Corporate Event Magazine, is scheduled to run through the end of December. More information is available at: Seagate Storage and on the tour blog at Seagate Blog

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